MUJI – Product Fitness 80

In conjunction with the one year anniversary of Japan earthquake and tsunami, Muji created an exhibition entitled Product Fitness 80.

It is a simple exhibition of MUJI’s minimalist aesthetics to showcase their continuos dedication to the pursuit of adequacy, waste reduction and energy conservation of designing products that are truly fit for their purpose.

The entrance into Product Fitness 80. MUJI, short for Mujirushi Ryohin, which means “no brand quality goods” 無印良品.

“We constantly question if we have used excessive materials; whether products are over packaged, or are the sizes and weights too much; can we reduce waste in the ordering, manufacturing or transportation of products? Less is more.”

Apologise for the photos’ quality. They were taken in a hurry with my iPhone camera.

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